Grow

Overview

The key thing that organisations often miss is how to measure the success of a change. They want their people and the organisation to grow knowledge and learn. However, they rarely define what that growing should look like and measure whether the growth has been successful.

 

Every communication that is sent in an organisation is a change intervention, so is every learning course. Small changes need to be defined and measured as much as a large change. Organisations need to know that people are growing in the direction that they should be. If not, then they need to know this too so that they can intervene and get things back on track.

 

Each change intervention should measure three things. Did the intended recipient engage with the intervention? Did it have the desired impact on the recipient? Finally, was this change maintained over time?

 

Let’s take a look at each of the three to see how best we can measure them.

Change engagement

To measure engagement of a change intervention we sould measure if a person interacted with the intervention first. If they haven't interacted with the change intervention then there is no possibilty of it having an impact.

 

So in the case of a learning experience:

• Was the person present?
• Did they participate and contribute?
• Did they complete the assessments?

This is how you would measure the engagement with the learning.

 

For a communication you could look at:

• Did they received it? 
• Did they open it?
• Was there further information for them to look at?
• Did they interact with the further information?

These are all measures for engagement of a communication.

Change impact

Change impact is about measuring if the people are growing their knowledge or changing their behaviour to grow the organisation in the right direction.

 

First we obviously need to know that they have engaged with the interventions. If that is a tick then we can measure if they have grown and changed as a result, which would have an impact on the organisation.

 

The impact you are looking for might be:

• Growing profits
• Growing culture
• Growing satisfied customers

These are often the impacts of change interventions but we all too often forget to measure them.